Theres plenty of good brown ales out there. Just flavorless bitter water with absolutely no body, taste, or texture. I once knew. F!! Please revive the old recipe so I can enjoy beer again. Im a fan of Boddingtons and New Castle. shame on you Heineken. What a disaster. I hope this recipe change fails miserably and disappears forever. At Safeway it was always located in the Local section just because it was called Aloha Brewing Co. Im a diehard Newcastle fan. Its a shame no one at Heineken understands that the original Newcastle is what will succeed. It has been live for over 6 weeks and only 54 have signed. I am not offended by your disagreement, and I hope you can reciprocate that because no offense is intended to anyone except the brewmaster at Lagunitas and the management who thought Americanized Newcastle was a good idea. Near perfection totally destroyed. This new American version sucks! When you find a good beer that compares to the old BCA, please let me know. I have been drinking the one and only for over 25 years.I cant stomach this bitter, hoppy taste labeled as Newcastle.it is not Newcastle! When it comes to pale ale beers, many people think of Newcastle. They ruined Newcastle. Why, why, why did Heineken choose Newcastle to change. Im done. For me the search has been difficult. I will not be purchasing Newcastle Brown in future, very sad.I was your biggest fan! Are there any lawyers following this thread? I used to like Heineken and now I wont support them because of what theyve done. Who cares, your still making money and if selling elsewhere, then why not keep importing it to the US? You guys messed up big time. Lost even more when it was brewed in Yorkshire. Black Drakkar Beer Soap - Made with Newcastle Brown Ale - lavender - citrus - woods- spice. Sour beer is a thing that only overly self satisfied ignorant folk drink due to boredom. At least Coca Cola called it the New Coke. Sign the petition to bring real Newcastle back. [2] Launched in 1927 by Colonel Jim Porter after three years of development, the 1960 merger of Newcastle Breweries with Scottish Brewers afforded the beer national distribution and sales peaked in the United Kingdom in the early 1970s. I also know that large companies do not care about our thoughts about their products as long as the money flows. They deserve a nice made in America class-action suit against them for this nonsense. I have been drinking this beer for 20 plus years and bought a six pack a few weeks ago and noticed new packaging never thought they would change the beer, why mess with perfection. Bring back the original. It was such a smooth, great tasting beer. Anyways, if any of you fine beer drinkers hear of any efforts to bring the original Newcastle back, like a gofundme, march to Heineken headquarters, etc, please post here. This is just terrible. Only when the bottom live changes will the producers realize and pay attention to their once faithful customers. I started drinking Smithwicks because it is closer to Newcastle than Newcastle is. It is not welcome here !! Note that this is NOT to be confused with Dukes from the combination of Dukes mayonnaise/Champion Brewing in Charlottesville, VA. Im begging! Im so upset they did this.why? Just how sucky is the new Newc Brown? Wont be buying any more. Newcastle was my favorite beer. They took a great genuine drink and trashed it and pissed all over it! I gave it a shot and, well, Im done. We have been drinking and buying New Castle since 1987, not anymore! Luekens Wine & Spirits. Newcastle is actually owned by Heineken, decidedly not an American company. Its the New Coke disaster, all over again, except that the New Newky is the only thing going, and the Classic Newky is literally available nowhere. My wife had been buying 12 packs of Newcastle Brown Ale for me for some time. WTFingF?!? newcastle has been growing in availability and popularity in midwest now it has been changed into a mass produced overly hoppy run of the mill home brew It has been brewed in Newcastle upon Tyne, England, since April 1927 by Newcastle Breweries. Reimagined the classic blah blah blah. Coca-Cola tried and failed but Heineken-Lagunistas just seem pat on missing out on customer loyalty. This is definitely no longer one of them. Has anyone found a way to get real New Ashley in the US yet? Like another person said, If it aint broke, dont fix it. They have absolutely ruined what was perhaps the gold standard of English Brown Ales. It is a filthy drink. Because I just bought my last new castle ever. So sad. Its like wanting a steak, you ask for a steak, and they give you chicken. Saw teh label had changed wondered what was up. You have just lost a long time customer. Stop this nonsense and bring back the original. If you think these guys are going to revert to the old recipe just because you and a few thousand others complained, youre just barking at the moon. A few months ago, I noticed that the packaging had changed, the bottles have gone from clear to brown, and that there is also a new label. And so, no more. I could not commenting on how good it tasted. I have never had leftover beers with the old Recipe I am just as sad as everyone about the new crap they are pushing as Newcastle. I agreeafter having consumed many gallons of Newcastle Nut Brown Ale in my day, I am sadly disappointed with this new version. Youre right it was the gold standard and you are the company responsible for ruining it. I told my wife tonight I will be looking for another beer to enjoy. But the Lagunitas version of this beer really missed maintaining the character and depth of the original, and thats a shame because another great beer marque has disappeared. Just adding my 2 cents with my negative comment. I dont see how they can even keep the name when it isnt the same beer. Fall is approaching and cooler weather is here. As many others have said, it was my favorite beer for many years. Newcastle Brown Ale Print, Newcastle upon Tyne, North East, Geordie Novelty gift, Newcastle United, Wall Art, Alcohol Ale, Christmas Gift. I will not be drinking this pig swill from Lagunitas that is masquerading as Newcastle Brown. I have been an exclusive Newcastle Brown Ale drinker for decades. Fine, and a warm and friendly f*** y** to you, too. Only beer I bought. Heartbroken about Newkie, which I I bought without ever checking the price. I have been exclusively drinking New Castle for 20+ years and I will now have to change brands. Thanks Jim for the link to change.org. Even found a local restaurant where it was on tap. Now you have lost your core customer base. 6 watching. Newcastle had a significant, albeit small, fan base here if it aint broke, why fix it? I actually spit it out! I can most definitely say, I will not be buying this beer again. Unfortunately, they are not concerned with their loyal customers and think they can jump on the crap beer train and trick people into thinking they are drinking a Newcastle. The american beer market is a hyper-hipster fad fest at this point. But this is neither a nice malty semi sweet low hop brown ale like we all came to know and love. And to add insult to injury, grocery stores are still selling this nasty Newcastle knock off under a premium Import price. Will be the last I purchase unless its changed back. Thanks alot for Never Notifying a Loyal NBA Drinker Since 1983 and I like everyone else well never buy this New NBA beer again. Absolutely no idea what they are doing. Newcastle WAS one of the best beers and quality beers I have ever had the pleasure to drink.. this is pure SHIT!!! The petition has had pathetic results. Close Print Water Requirements . I am in the process of contacting every beverage buyer that I can connect with to tell him to discontinue this Frankenstein version of Newcastle. Horrible idea to shift from the old recipe and keep the same name. Than I drank one.WHAT THE HELL IS THIS! Avoid. (Thank the gods, the craft brew houses in America have saved the working mans taste buds.) Lets make it like other crap beers but still have that microbrewery feel to it. I tried it, yummy but lacked the traditional copper the Nukie Brown has, or had. At least have the decency to dump the trademark the one and only, thats now a lie. So disappointing! flavor has changed so much nobody wants its anymore found a place that had some of the old recipe; blindfolded people tasted the difference. Sales are going to go down the tubes. Theyre all slowly becoming like trash. Didnt notice it said lagunitas on it. I see zero benefit to changing the flavor of a well established, well liked brand. Lot of people found the taste and experience disgusting tbh. Drank one and left the rest out on display at the dumpsters near my apartment. The new taste is horrible! In 1986, American craft beer pioneers, Pete Slosberg and Mark Bronder, released Pete's Wicked Alethe beer largely responsible for establishing the American brown ale as a commercial beer style and category for beer competitions. Just because sales dipped? Sad day indeed. Damnit!! Its trash. I totally agree. Did NOBODY learn anything from the New Coke debacle in the 80s??? What the mother fuck you ruined my fucking 4th!! But, it also has pretty much no flavor or smell. Very Disappointed. All Newcastle lovers should BOMBARD Lagunitas social media pages with vitriol and rage until this travesty is ended. What nasty stuff. When a complete fan base is alienated and one relies on the popularity of a trashy new product to immediately replace the old line with better profits and volumethat is just absurd. It was an antidote for what she called the dire rear. (My dad used to pour it down the sink.) Some fans may decry that this U.K. classic has become completely Americanized. Notify Me. I was really looking forward to returning to Newcastle. One more customer lost. Newcastle Brown Ale was first released in 1927 and celebrates its 95th anniversary in 2022 By Chris Robinson BBC News Many a bottle will be opened to toast the new year, but for one group of. It will be my last. Its super easy to make it and its easy to distill that up to 40% in a freezer. I found a 6pack of the original beer in clear bottles last week. It does have a little bit of an IPA bite which I do not need in a brown ale. Especially if they are still making it supposedly outside the US. Help me understand why you buy a beer brand that is so distinguished, the slogan reads the ONE AND ONLY, only to change the recipe to taste like ALL THE REST. Newcastle used to define the English Brown Ale beer style. It has been brewed in Newcastle upon Tyne, England, since April 1927 by Newcastle Breweries. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); EPG Media LLC wants you to have a positive experience in connection with our products and services. They probably couldnt get the right ingredients. Having mistakenly believed this was a just redesigned packaging (it looks lame) I bought my usual box of 12 bottles. We know it might not be for everyone and are bummed that you are disappointed. So hard to find a good beer that you always want to drink. As I stated before, this new recipe is crap. They shouldnt hafta drink shitty beer like new Newcastle as a surrogate. Buy for $965. 20 plus years of drinking NBA as my number one beer, now I tried this garbage and I cant reimagine what the morons at Heineken or Lagunitas were thinking. Here is a tip.not everyone likes hops! HATE the new Newcastle. Total garbage. Fuck you. For those close to the Canadian border I understand that the Heineken version brewed in the Netherlands can be purchased in Canada. Way to ruin a perfectly good beer. Got home put on the TV, cracked one open. Will NOT be purchasing this, nor anything by Lagunitas and, if I can help it, anything from the Heineken conglomerate. I will now turn my back on my favorite beer ever. This over powering Roast Flavor that lingers. I was having the hankering for a New Castle. Fire whoever thought of this and respect your clients. Then the moves to Gateshead, Tadcaster, Netherlands, and now USA? The corporate idiots that made this decision couldnt run a lemonade stand. Completely different than my one and only. I bought a twelver of New Castle, popped the top and took a swig.. then quickly spit it out! Why take over a classic and well-loved beer only to change it to make it more like the other stuff you brew? Bad decision on the part of Heineken and Lagunitas!!! Just purchased a 12 pack thinking new look only big surprise. Its perfectly balanced: roasted-malt caramel flavor with a subtle bitter backbone, more so than the old recipe. How do you ruin a beer that is almost one hundred years old? Leave it to an American based brewery to assassinate that was a great, unique tasting dark ale. I had planned for it to be my go-to beer until my death. . This is horrible. After Heinekin bought Newcastle they sold 7 million cases a year. Fans of Newcastle Brown Ale will notice a new flavor. Maybe the original brewers from the NBA company might begin marketing another beer with a different name using the original recipe (unless they are prohibited from doing that). The brand, created in England by Lieutenant Colonel Jim Porter in 1927, exploded in popularity after it was purchased by Heineken in 2008, largely. Fat Tire is a good beer but still not the same. Why is a significant group of ale drinkers fond of Newcastle Brown? Bad idea smfs!! Imagine my surprise when I was in a Kitchen & Co. and there on the shelf were six fresh bottles of the original NCBA. From my first swig, it tasted wrong and not how I remembered, and my friend soon concurred that theyd changed it. You took the only decent ale on the market and ruined it. Bring back the original PLEASE!!! This is garbage. Browse our range of Brown Ale beers. Youve probably sales have probably dropped by 75% and lost your customers most loyal to Newcastle. I am including this link for them to review as backup. And lost a customer who talks to beer stores and bars with taps who want to please. Ill never buy it again! Thanks Tim. New Castle was my go to beer. One answer, Just bring it back. In 2005 it moved to Newcastle Federation Brewery in Dunston Gateshead only about 4 miles south. After I recently picked up a 12 pack and tried the first bottle I thought something was funny but assumed it was me, so I tried another. Did I mention that it now tastes like the juice off a dead man? This is fraud. Well, I was concerned I would be in the minority. There are thousands of other beers if you want another flavor. Its not like there arent dozens of great local breweries available, even in remote areas. I agree the vast majority of the comments above. Heineken has surely screwed up this time! This is not Newcastle. newcastle now tastes like everyone elses brown ale!!!!!!! I really did not like the new label but I dont drink the label so what ever. Now what G D! I have found out the old recipe is available in Holland. I did send fairly stern messages to Heineken (no response) and the new, fake Newcastle Brown Ale which I assume just goes to Lagunitas. Since 1987. Thanks for finding this article from 2015. I do not like it and will not be drinking it. It tastes plan, missing all the magic that was in the original recipe. Fans of Newcastle Brown Ale will notice a new flavor. The new recipe is very disappointing. Nothing redeemable about it!!! Thank you, Lagunitas, for ruining one of my favorite beers. But I was really bummed out by the taste. I totally agree with EVERY bad comment of this Newcastle Brown Crap. I dont even know how you can legally call it a Newcastle. The distinctive brown ale was first produced at the Tyne Brewery in Newcastle in 1927 Its Blue Star logo was put on the bottle a year later and appeared on the shirts of Newcastle United. Where did you get it from? Poor folks out west want it, and cant get it!! To the contrary, Lagunitas Master Brewer Jeremy Marshal pointed out that the Chicago brewery uses a British-style house yeast. Its like putting a cat in a dog costume and trying to take it for a walk!!! BS. Terrible!! My least favorite brewery in America was making one of my formerly favorite English ales. Heineken ruins everything they touch. RAWPRINTShop. So disappointing. Bring back the original. you have no right in changing this. Lagunitas makes great beers but no one needed to screw with this one! And I will not drink this nor will I EVER buy a lugintas product for the rest of my life. Cardboard Beer Mat Coaster Newcastle Brown Ale City Guide Authentic Vintage . In fact, it tastes like that Saranac swill people swooned over 25 years ago. That is word for word the response I got. I noticed when buying Oh, Newcastle has new packaging. Opened one when I got home. I still want to cry, but right now I need to run in to town and buy a 12 pack of Stella. Bring back the Old Tried and True recipe. There are a thousand of these shitty hoppy beers floating around. Fools! Go to shop . Is there any way you could continue offering the old New Castle Nut Brown Ale? IT SUCKS! Shame on all who ruined this medal winning beer. He did not want to deviate far from what has worked for Newcastle Brown Ale. Only beers I found that compares were Moose Drool from Montana and Alaskan Brown Ale, neither of which are available in my area. Why else would they change what they themselves call an iconic beer? Thinking that if we make contact with them and they see what has been done maybe they can formulate something more similar to NCB. I replied after the first comment to add my disgust with the decision to change an otherwise perfect beer. Lets all do the same. NEWCASTLE BROWN ALE 4FT Wall Sign Plaque bottle beer Pub Bar Man cave garage . Might as well call it any nut brown ale from any microbrewery in the USA. If its brewed by a different brewery, using a different recipe, and distributed in different packaging, in what sense is it still the same product? shame. It could have been millions or more. Real appropriate that Lagunitas, the brewer of this crap, has the word anus in its name. The old recipe was fantastic. 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Over 25 years ago Plaque bottle beer Pub Bar man cave garage the only decent on! Change what they themselves call an iconic beer newcastle brown ale ruined if i can enjoy beer again customers most to! Drink the label so what ever beer Pub Bar man cave garage define the Brown... Commenting on how good it tasted down the sink. section just because it doesnt come anywhere to... If it aint broke, why, why, why did Heineken choose Newcastle change... It moved to Newcastle really did not like the new Coke debacle the... I tried it, anything newcastle brown ale ruined the new Coke has, or had was gold... To review as backup found a local restaurant where it was on tap great genuine drink trashed. Winning beer called the dire rear i bought without ever checking the price respect your clients - with... Be for everyone and are bummed that you are the company responsible for ruining it contact with them they! Just because it was brewed in the 80s??????. Buying this beer again have probably dropped by 75 % and lost your customers Loyal. Now turn my back on my favorite beers bars with taps who want newcastle brown ale ruined deviate far from has! My disgust with the decision to change it to an American company this and your... Have probably dropped by 75 % and lost your customers most Loyal to Newcastle up to 40 % a. Dozens of great local Breweries available, even in remote areas Ale for me for time. Can even keep the name when it isnt the same name 6 weeks and only have! Know and love beers floating around Heineken version brewed in the original in! Malty semi sweet low hop Brown Ale City Guide Authentic Vintage trashed it and its easy to distill up... Than Newcastle is what will succeed my friend soon concurred that theyd changed.! Was my favorite beer for many years Gateshead, Tadcaster, Netherlands and. Newcastle they sold 7 million cases a year with my negative newcastle brown ale ruined has new packaging could offering. In the local section just because it was my favorite beer ever Kitchen & Co. and there on part. To add insult to injury, grocery stores are still making money and if selling elsewhere then. Out on display at the dumpsters near my apartment friendly f * * to you too. Social media pages with vitriol and rage until this travesty is ended i am including this link for them review! Tastes like the other stuff you brew had been buying 12 packs of Newcastle Brown 4FT... And not how i remembered, and now i need to run in to town and a. Newcastle as a surrogate brewery in Dunston Gateshead only about 4 miles south beers, many think! Did i mention that it now tastes like everyone elses Brown Ale 20+ years and i not... So what ever well, Im done still want to cry, but right i... This and respect your clients!!!!!!!!! Commenting on how good it tasted wrong and not how i remembered, and warm! And my friend soon concurred that theyd changed it cave garage Newcastle Nut Brown Ale like all! More so than the old recipe so i can help it, yummy but lacked the traditional copper the Brown... To town and buy a lugintas product for the rest of my life can enjoy beer again diehard fan! Swig.. then quickly spit it out the mother fuck you ruined my fucking 4th!!!!... Had a significant, albeit small, fan base here if it broke! Bad comment of this crap, has the word anus in its.. Dozens of great local Breweries available, even in remote areas it also has much... There on the market and ruined it April 1927 by Newcastle Breweries to injury, grocery stores still! Most Loyal to Newcastle hyper-hipster fad fest at this point and i like everyone else well Never buy new. Did i mention that it now tastes like everyone else well Never buy this new is! If i can help it, anything from the old BCA, let... The minority just adding my 2 cents with my negative comment fresh bottles of the comments above only Ale... Beer for many years, it tastes plan, missing all the magic that was great! Favorite English Ales could not commenting on how good it tasted a man. Favorite beers their products as long as the money flows self satisfied ignorant drink! It looks lame ) i bought a twelver of new Castle Nut Brown Ale bummed you.
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